字节跳动跨境电商实习｜电商常用术语
字节跳动跨境电商实习｜电商常用术语conversational commerce对话式商务shoppertainment娱乐购物（一种将零售和娱乐结合的营销模式）advertising campaign广告活动purchase decision购买决策marketing funnel营销漏斗incremental value递增价值drive sales and brand growth品销双增长in-app experience应用程序嵌入式体验product link产品链接product showcase tab产品展示标签shopping bag icon购物车图标product detail page产品详情页面in-app checkout应用内结账exposure and traffic曝光率和流量customer review用户评论product feature产品特性transaction data交易数据customer data assets客户数据资产user engagement用户参与brand awareness品牌意识；品牌知名度purchase intent购买意向viewership收视率paid media付费媒体live shopping直播购物scale up扩大creator collaboration达人合作selection可供选择的产品
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